Prospecting

Thinking about starting your own barter exchange? Or, just started an exchange and want to learn how to increase your membership base? These “best practice” tips and suggestions will surely enhance your success.

To build momentum, trade velocity and revenue, it’s best to focus on specific growth tasks:

  • Sign up 10+ new members per month
  • Get members that need to buy or sell something immediately
  • Find businesses that have excess capacity and want to increase sales from new customers
  • Look for businesses that are looking to make a significant purchase, but are strapped for cash.

With the current state of the economy you should initially target:

Restaurants, Contractors & construction companies, HVAC service companies, and businesses with perishable inventories that can’t sell today’s unsold inventory or capacity tomorrow.

Prime business categories to initially target include:

  • Hotels
  • Parking lots
  • Lawyers
  • Doctors
  • Hair salons
  • Auto repair
  • Magazines
  • Radio stations
  • Billboard companies
  • Lawn maintenance
  • Trades people (electrician, plumber, etc)

Prospecting & Sales Calls

Visit with new potential clients face to face when possible. Ask a prospective business member what they need. Ask them if you get it for them on trade, will they agree to join your barter exchange, and then go get a business that provides the product or service they asked for to join your barter network.

You get two new members, and a trade transaction that generates immediate cash fees from the buyer and the seller.

Total cash in your pocket – $200 to $500 or more. Do this twice a week and the cash crunch is reduced for lots of people (members, you, and your family), and with barter, the world will be a better place.

In just a few hours per day, you can visit with three business owners and sign up at least one of them (if you ask for the sale). I know this to be a fact, because we did just that over and over again!

That’s four new members per week (doing sales calls 4 days a week), which gets you 200 members in one year.

Fifty members will generate about $2,500/month cash to start after the first few months, ramping up to about $5,000/month in six months, $10,000+/month in one year and $15,000+/month in 18 to 24 months.

So what are you waiting for? Go sign up a new member!

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Trading Circles (coming soon)